This Sexist GAP Ad Also Has An Ironic Typo

by Tod Perry

October 31, 2017
via Twitter

Yesterday, UK Twitter-user Sabrina Golonka received a GAP Kids ad in the mail which she found glaringly sexist. The ad shows a young boy wearing a shirt featuring Albert Einstein who’s labeled the “Little Scholar” and a little girl wearning a sweater and kitty ears who’s called the “The Social Butterfly.” Some believe the ad promotes sexist stereotypes at a time when people in the the UK and the U.S. are trying to close the science-and-math-score gender gap. 

As people scrutinized the ad they realized that, ironically, our “Little Scholar” is wearing a shirt with Einstein’s name incorrectly spelled “Einstien.” Which is hilarious being that the boy is characterized as a scholar. 

So far, GAP has yet to comment on the ad. 


Update: This article originally appeared on July 26, 2016.

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