A McDonald’s Promotion Aimed At Fans Of A Popular Cartoon Backfired In Spectacular Fashion
McDonald’s was reminded over the weekend that even a “fun” promotion can be very bad for business if a company fails to meet expectations. Thousands of fans were left frustrated (and vocal) after lining up for hours to enjoy an event tied in with the popular Adult Swim sci-fi cartoon “Rick and Morty.”
In the much-anticipated season three premiere of the geek-friendly show, the titular Rick goes on a mission to procure “Szechuan sauce,” a short-lived chicken McNugget dipping sauce that was launched by McDonald’s as a tie-in to the Disney film “Mulan.” In short order, the show’s fanbase, most of whom were unaware of the product’s existence prior to the show, were petitioning the fast food giant to re-introduce the sauce for the sake of “Rick and Morty” fans everywhere.
Three months later, fans of the show were afforded access to both Szechuan sauce and posters over the weekend by visiting their local McDonald’s franchise. No less than three tweets from the company promised the “Rick and Morty” faithful in the days leading up to the “event.”
However, McDonald’s failed to estimate both the turnout and the enthusiasm “Rick and Morty” fans had for getting their hands on the now-fabled Szechuan sauce. Die-hards turned out in droves only to discover that each store was in woefully short supply of the promised goods.
As one may imagine, disappointed cartoon fans can create quite a scene in the wake of unmet expectations.
The event was to be conducted at select stores only, but even those on the roster of participating locations never received the goods, leading eager fans to realize that they had camped out — yup, some camped out hours ahead of time for nugget sauce — for no reason.
As quickly as McDonald’s built up the event, the chain was quick to apologize for the gross miscalculation and promise more in the very near future.
The reassurance is cold comfort to those who wonder how a promotion so modest in scope could be bungled by such a large company, leading many Twitter users to assert that other chains might have been a little more pop-culture savvy about the whole affair.
Per the company’s announcement, much more Szechuan sauce will be hitting stores this winter. So, depending on your outlook, you can either get really excited about this news or temper your expectations accordingly.
Share image via Lulu Ramadan/Twitter.
The City Of Little Rock Wrote An Incredibly Cringe-y 'Breakup Letter' With Amazon Over Its New Headquarters The smug letter didn’t get the public response the city was hoping for.
California Inmates Risk Their Lives Battling Fires For $1 An Hour Fire season has been devastating this year in California.
France Is Considering Legal Action Against Catcallers On Its Streets The reactions from both France’s populace and the government have been swift.
7 Terrifyingly Accurate Attempts By A Computer To Recreate Trump’s Unusual Speaking Pattern After reading these, would you be more comfortable with the Trump-imitating AI leading the nation?
The People-Pleaser’s Guide To Pleasing People How many of these do you do?
Biden Offers A Heartfelt Plea To Obama’s Former Employees Who Now Work Under Trump Two words sum up the nation’s need for them to stay the course.
Google Maps Removes New Feature After Critics Say It Triggers And Shames Those With Eating Disorders The feature was met with frustration and criticism almost immediately.
After Trump Disrespected A Fallen Soldier, A GoFundMe Page Raised Over $400K For The Soldier’s Children The fund was set up by Wilson’s 5,000 Role Models of Excellence Program.
Trump Plunges Down Forbes’ List Of Richest Americans He lost hundreds of millions last year.