One Man's Tour Of Cheesecake Factory's 'Postmodern Design Hellscape'
The Cheesecake Factory has never been known for its subtle approach to casual dining. First and foremost, it’s called “The Cheesecake Factory.” Second, their tome-like menu consists of bloated offerings that would serve as several days’ worth of meals were one guided purely by caloric intake recommendations.
However, putting aside their food, The Cheesecake Factory also more quietly exists as one of the more ridiculous takes on restaurant design the world has ever seen. Max Kreiger, a Cleveland-based game developer, walks the world through the senseless, anarchic, and baroque approach to design the chain has managed to leverage to great financial ends.
In the next tweets, Kreiger offers an interesting, if not fully-developed, theory that The Cheesecake Factory aims to disorient its diners. It may not be apparent to customers at the time, but in hindsight, it’s difficult to argue that such a volatile composition of design aesthetics, cuisines, and even menus would be accidental.
Lest you think that Krieger’s observations are a biased hit piece on the easily-targeted chain, he concedes that the food, in spite of the breadth of offerings, is pretty good.
Is he going to end with the inevitable observation that this garish “have it all!” restaurant is a proxy for American capitalism and excess?
Of course he is.
While Krieger’s account will likely to do little to dissuade The Cheesecake Factory’s faithful patrons, it’s entirely likely that he just turned the bizarre restaurant into appointment dining for gawking hipsters and foodies who want to experience this culinary theme park ride firsthand.
Share image via Max Krieger/Twitter.
Startling Photos Taken By First Responders To The Puerto Rico Hurricane About 60% of the island is still without power.
Penniless Man Sold A 175-Year-Old Navajo Blanket For $1.5 Million He had been living on $200 a month.
This Dictionary's Word Of The Year Is An Obvious Dig At The Trump Family When pressed on camera earlier this year, Ivanka didn’t know the definition.
Americans Spend The Most On Health Care But Lag Behind In Life Expectancy Japan has the longest life expectancy.
CNN Promotes Its #FactsFirst Campaign By Taking A Shot At Trump On Twitter Polls show the country trusts CNN over Trump.
8 Gaslighting Techniques To Use At Work Gaslighting at work is all the rage. How can you use this powerful psychological tactic to your own advantage?
Conservatives Are Mad At Starbucks Again For Its Holiday-Themed Cup Some conservatives believe those hands on the cup belong to lesbians, and they aren’t happy.
Study Reveals Who Self-Made Millionaires Like To Hang Out With Who you hang out with is as important as who you don’t hang out with.
Gigi Hadid Cancels Fashion Show Appearance After Her Visa Was Allegedly Revoked By Chinese Authorities Katy Perry may have been denied a visa as well.